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Insights & Intuition: What social media tools has your company's HR department found to be especially useful?

Essentia Health has incorporated social media platforms such as LinkedIn as a way to engage with prospective employees and present opportunities.

But that’s just the start of how we engage with employees and the public online. Our philosophy and culture promote employee recognition and support. We use social media platforms such as Facebook to recognize employees for the great work they do every day.

If our colleagues volunteer in the community, win an award or wear red in support of Heart Month, we want to sing their praises and publicly acknowledge them.

Vanessa Hughes

Digital Marketing Manager

Essentia Health

Fargo, N.D.


Microsoft engages with candidates through various social media channels such as Facebook, Instagram, Twitter and LinkedIn.  Considering our new partnership with LinkedIn, we primarily engage with our professional networks through that channel; however, we continue to leverage channels such as Twitter and Instagram to share employee stories, fun photos and our exciting working environment (often viewed by #MicrosoftLife).  

We truly enjoy being able to connect and engage with candidates from many different channels in order to showcase the great culture of our Microsoft Family.  We hope Prairie Business readers connect and learn more about what we have to offer.

Maasa Walker

Recruiter, inside sales


Fargo, N.D.


KLJ is always looking for new ways to attract the right candidate. Currently, our greatest reach is through Facebook and LinkedIn. The number of followers among employees as well as the public help us to share our posts, which often can reach thousands.

Facebook offers the ability to boost job openings, which allows us to target a certain geography and even people with the type of background and experience that the position requires.

In short, social media has given us the ability to expand our reach to candidates who we might not otherwise have had contact with, all while using other recruiting tools.

Missy Schmidt



Bismarck, N.D.


 The exploding growth of social media has significantly changed the way people communicate. Not only do individuals go on an organization’s website before they apply for a job position, but also they check out the company’s social media channels to get a feeling of what the work culture is and how they may, or may not, fit in.

By having a strong presence on Facebook, Twitter, LinkedIn, YouTube and Instagram, we can really tell our story in many different forums and engage with people to be a part of our team before they apply.

We continue to see new opportunities, especially using Facebook to reach potential candidates from other cities and states.

Sara Kjos

HR Business Partner

CHI St. Alexius Health

Bismarck, N.D.