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South Dakota preps for annual tourism conference

PIERRE, S.D. – South Dakota is preparing for its annual tourism conference.

The South Dakota Department of Tourism recently opened registration for the 2020 Governor’s Conference on Tourism, scheduled for Jan. 21-23 in Pierre. The conference, according to a news release, is for anyone interested in tourism, marketing and hospitality. 

This year’s theme — “Great Faces, Great Places”— is a celebration of the 30-year anniversary of the popular South Dakota tourism slogan.

“South Dakota’s great faces and great places have been making a splash in the tourism markets for nearly three decades,” Governor Kristi Noem said in a prepared statement. “This annual conference is a time to recognize and celebrate the people and businesses that drive success for this industry.”

The annual conference brings nearly 500 people from across South Dakota and the United States together in Pierre to celebrate successes, network with peers, and learn more about trends in the travel and hospitality business, according to the news release. 

“We are so proud of the tourism industry in South Dakota,” said James Hagen, secretary of the Department of Tourism. “Tourism is providing our citizens and visitors alike the opportunity to experience our state’s natural beauty, family-fun attractions, vibrant communities, one-of-a-kind events, and a quality of life that is second to none. Tourism is also affecting South Dakota’s bottom line by generating tax revenue and creating jobs. For all of these reasons, and many more, we have much to celebrate at the conference.”

For more information about the conference or to register, click here