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Midwest Society of Association Executives changes name to Associations North

ROSEVILLE, Minn. — The Midwest Society of Association Executives, an organization that serves more than 1,200 association management professionals in Minnesota, North Dakota and South Dakota, has changed its name to Associations North.

In addition to the new name, the organization unveiled a new corporate identity during its 60th Annual Meeting and Expo in Minneapolis on May 18. “The new name — Associations North — is succinct, clear and approachable,” says Ann Kvaal, chair of Associations North. “It allows us to simplify how we talk about this great organization and conveys our essential value of ‘advancement’ to the wider association community.”

Kathy Johnson, president of Associations North adds, "As an organization with a rich, 60-year history, we are committed to continued relevance for the regional association management profession in the face of industry change. This rebrand and the process our board of directors and taskforce volunteers took to get here serve as a flagship for associations throughout the Midwest who find themselves in a similar position; this is all about the future and advancing our profession.”