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Theodore Roosevelt National Park is one of North Dakota's top tourist attractions. Forum News Service file photo

Five-state region to market new international image to tourists

BISMARCK -- North Dakota Tourism is joining an effort to rebrand a five-state region, including Idaho, Montana, South Dakota and Wyoming, as The Great American West as part of an international marketing strategy.

Bismarck-Mandan Convention and Visitors Bureau CEO Sheri Grossman said the multistate international promotional cooperative strives to increase international visitation which fuels local economies.

“It also creates new opportunities to showcase our Native American culture, outdoor experiences, booming downtowns and historic sites along our beautiful Missouri River,”  she said.

The effort, launched Monday, May 21, will be used to strategically market North Dakota to tour operators, consumers and media.

“The Great American West brand captures the essence of this five-state destination,” North Dakota Tourism Director Sara Otte Coleman said. “This new brand will allow us to stand out in a very competitive international marketplace and showcase the stories of the diverse experiences that inspire travel in our region.”

Formed in the early 1990s, the region has been marketing collectively for more than 27 years in seven key markets, including the United Kingdom, Germany, Australia, France, Italy, Belgium, the Netherlands, Luxembourg and the Nordic countries..

“Fargo is happy to be one of the gateways to The Great American West,”  Charley Johnson, president of Fargo-Moorhead CVB, said. “We know the new brand will strengthen the region’s overall appeal to international travelers who are searching for authentic adventure and cultural experiences, The Great American West is a wonderful complement to our North of Normal approach to hospitality.”

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